01 / AD
Meta brings the inquiry
The campaign stays focused on Instagram DMs, not vanity clicks.
CASE FILE 02 / TERNOTATTOO
Ads created DMs. The copilot closed the intake gap.
The case is not an autonomous booking claim. It shows the closed loop: Meta Ads create Instagram DMs, AI handles routine intake, and the artist gets a cleaner handoff.
Meta API pull, campaign PORTLAND_OR_MAY_SALES_START_0426. May 20-26 vs May 27-Jun 2.
13->33
Deep DMs
3+ user-message conversations, +154%
22->38
Replies
Conversations replied, +73%
$177
Spend held flat
$177.46 before vs $177.49 copilot week
Case logic
The ad did not end at the first DM.
Problem
The ads were already creating DMs. The leak was what happened after the first message: slow replies, repeated intake questions, and qualified clients cooling off.
Work done
The AI intake copilot replied in approved artist voice, asked for one missing detail at a time, filtered weak leads, collected idea, placement, size, references, timing, and context, then handed serious conversations back to the artist.
Result
On the same weekly spend, deep qualifying conversations rose from 13 to 33 and replied conversations rose from 22 to 38.
Caveat
Pilot result from one tattoo artist account. This is not a booking-lift claim and not a guarantee.
CASE FILE — TERNOTATTOO COPILOT
THE LOOP
CLOSED.
The ads were already creating Instagram DMs. The leak was what happened next: slow replies, repeated intake questions, and qualified clients cooling off. The copilot handled the intake conversation, filtered low-intent leads, collected the details Polina needed, and notified her when a serious client was ready for the human handoff.
Client DM
Idea: butterfly, sunflowers, geometric shapes.
Intake
Copilot asks one missing detail at a time.
Guardrail
No price or date is confirmed by AI.
Artist alert
Ready for review: idea, size, placement, refs.
13→33
Deep DMs
3+ user-message conversations, +154%
22→38
Replies
Conversations replied, +73%
$177
Spend held flat
$177.46 before vs $177.49 copilot week
Meta API pull, campaign PORTLAND_OR_MAY_SALES_START_0426. Same campaign, same weekly spend, May 20–26 vs May 27–Jun 2.
02 / COPILOT
AI handles intake
It replies in the artist's voice, filters weak leads, and collects idea, placement, size, references, and timing.
03 / HANDOFF
Artist gets the ready lead
When the client is qualified, the artist gets the summary and keeps control of price, date, deposit, and final booking.
DEMO RECONSTRUCTION
Incoming tattoo DM → ready lead
Reconstructed from real Ternotattoo DM patterns and bot rules. Client-identifying details changed; sequence and safety boundaries preserved.
Client DM
Hi! I love your style. I'm thinking about a monarch butterfly with 2-3 sunflowers and some geometric shapes.
Copilot reply
Hey! Thank you so much for reaching out. I love this idea. Where were you thinking about placing it?
Client DM
Back of my left bicep, around 6 inches.
Copilot reply
That placement and size make sense for this kind of composition. Do you have a few reference photos for the butterfly, flowers, and the geometric shapes?
Client DM
I sent a few references. Also how much would this be, and do you have anything this weekend?
Copilot reply
Thank you, I got the references. The exact estimate and timing depend on the final design details, so I don't want to guess or confirm anything before reviewing it properly.
Safety rules
- Answers routine intake in approved artist voice
- Collects idea, size, placement, references, and context
- Filters incomplete or weak leads before they eat the artist's time
- Alerts the artist when a lead is ready for review
- Hands off price, dates, deposits, medical questions, design judgment, and final booking
- Built for official Meta/Instagram business messaging paths where available
Pilot result from one tattoo artist account, not a guarantee. Results depend on portfolio, city, offer, response speed, and ad budget.
DM me the word copilot →Guardrails
What the AI will not do
- No price quote
- No date promise
- No deposit collection
- No medical advice
- No design approval
- No final booking